Conversion rate optimization is a customer-focused tool that generates more customers by directing more traffic on the website. Likewise, having a longer guarantee (e.g., 365 days vs … Tips to boost CRO ∙ Start Using Efficient Tools The main motto of CRO is to increase the number of customers in proportion to the visitors on the website. Guarantees: offering a guarantee gives customers more confidence in your offering and thus generally increases conversion rates.