INSEAD Blue Ocean Strategy Institute 15,796 views 3:16 An Introduction to W. Kim Chan and Renee Mauborgne’s Blue Ocean Strategy - A Macat Business Analysis - Duration: 3:10. Jio created a whole new market segment (Blue Ocean Strategy) Before the advent of Jio, there were three major telecom players – Bharti Airtel, Vodafone India, Idea cellular. It is all about devising and acquiring the uncontested market forum by spawning a new demand. That too, in Newly established 4G/5G LTE Technology.

Blue Ocean – Create New Service lines The next wave of subscriptions will come from semi-urban and rural areas. Reliance Jio was founded on Ambani's belief that mobile internet is the revolutionary technology of this century. Reliance Jio is the biggest example of Blue Ocean Shift in India. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy …

Jio created a Blue Ocean shift by: Investing a massive sum of $40 Billion ie INR 2,50,000 lakh crores. Jio created a whole new market segment (Blue Ocean Strategy) Before the advent of Jio, there were three major telecom players – Bharti Airtel, Vodafone India, Idea cellular. Reliance Jio’s Prime subscription is a short term strategy, and Jio needs to improve its network to remain competitive in the long run. Jio created Blue Ocean Shift by: 1. Blue Ocean Strategy 1.

Written by W. Chan Kim and Renée Mauborgne of INSEAD, Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written.

This move was aligned with their strategy of focussing on the digital life of Indians. It is being published in a record-breaking 44 languages and is a bestseller across five continents.


Hence on doing an in-depth study of the internal and external environment of Reliance Jio, suitable and relevant suggestions for Jio have been provided at the end of the Group Report. It is all about devising and acquiring the uncontested market forum by spawning a new demand. Learn the essentials of blue ocean strategy and shift created but the #1 Management Thinkers in the World.

LYF: Low cost feature phone will surely take brand jio to the masses even in rural areas, coupled with it’s reach and low-cost Data products feature phone of this range will make a significant impact on future growth. Blue Ocean Strategy – Indian Telecom Industry 1= V Low Blue Ocean Strategy Canvas 2= Low 3=Average 6 4=High 5=V high 5 4 3 2 1 0 Red Ocean Blue Ocean4. Decoding the “Jio or Maro” bet, Senior Ambani can’t afford to lose! Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities.

Jio reliance use BLUE OCEAN STRATEGY it is strategy in which u create uncontested market space, make the competition irrelevant create and capture new market with in existing market here the do not beat the competition but create new market witrh in the existing markett..

Reliance Jio Infocomm Limited, established in 2010, is an Indian Telecommunication company wholly owned subsidiary of Reliance Industries. They all targeted the Indian market based on one primary feature, voice call. The number has increased to 50 million in 3 months and today Reliance Jio has more than 120 million users.
A path-breaking strategy known as Blue Ocean Strategy is a pacifist marketing scheme and is considered a strategic planning tool for assessing a business.